JUNE 2015
BRANDING
EDITORIAL
Development of corporate identity “Teatro Nuevo” and May brochure.
To develop this corporate identity I wanted to show various elements such as a wrench, which is needed to build a brand that represents a cultural space.
To show that ‘Teatro Nuevo’ is composed of multiple elements, not just a theatre, the brand is built using the wrench. All this is evident in the claim “Culture under construction.”