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Hey there✰! I’m Lydia Amaruch.
a senior ui/ux & brand Designer ✐ living it up in Berlin ㋡, where I spend my time turning ideas into stunning, impactful experiences. Basically, I make things look GREAT and work even better ☜.

Work

dESIGN THAT SPEAKS

Peek into a lineup of projects where creativity meets purpose.

THE STUDIO

a home for Musicians

ui — user Intf.

ux — user exp.

MOTION

THE EXIT INTERVIEW

the ai film experiment

MOTION

campaign

IKEA

THE FUTURE OF FURNITURE

EDITORIAL

campaign

VIEW ALL PROJECTS

Approach

Ideas into Impact

It’s not just about making things pretty — it’s about making them count.

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RESEARCH

STRATEGIZE

DESIGN

BUILD

TEST

REPEAT

Digging into insights and user needs to uncover the story behind the solution.

Mapping out the vision and strategy to align creativity with goals. Clarity meets purpose here.

Where the magic happens! From concepts to visuals, it’s all about bringing bold ideas to life.

Turning designs into reality with seamless development that bridges form and function.

Fine-tuning every detail through testing to ensure it works beautifully for users.

Refining, evolving, and growing—because great design is never one and done.

About

beyond design

For the past ten years, ☟ I’ve been living the ✰ dream — taking big ideas and turning them into designs that not only look incredible but also work like a charm ❀.

My focus ✎ is on creating experiences that truly connect with people.

My journey has taken me through some of Europe’s top digital agencies, including Jekyll and Taikonauten and as a jury member for Awwwards, I’ve had the privilege of celebrating the best in digital design while staying ahead of trends and collaborating with a global creative community.

DOWNLOAD CV

When I’m not designing, you’ll find me exploring Berlin, hunting down the best ice cream spots, or sketching ideas inspired by my travels.

Recognitions

Just a little sparkle

Some ideas were too bold to ignore — and thankfully, a few caught the attention of the design scene. Grateful to be recognised by leading creative platforms in branding and web.